Project Idea
The brief started with a frustration most people recognise big dating apps optimise for swiping, not for meeting, and it eventually feels like a numbers game that goes nowhere. Vivout wanted to flip that, pitching a social app where meeting people ties into personal development, so signing up is about putting yourself out there and growing a little, not only finding a date. That ruled out cloning the usual swipe screen, the product needed to hold introductions, social meetups, networks, and one-to-one connection in one place while still feeling light and welcoming on first open. Meir Rotenberg brought the idea and the brand out of Israel and asked for the whole thing built for iPhone and iPad.

